The moderating role of objective and subjective numeracy in attribute framing

Eyal Gamliel, Hamutal Kreiner, Rocio Garcia‐Retamero
Published Online:
12 Jan 2015
Volume/Issue No:
Volume 51 Issue 2

Additional Options

Previous research has found that objective numeracy moderates framing effects: People who are less numerate were found to be more susceptible to goal‐framing and attribute‐framing effects than people who are highly numerate. This study examined the possibility that subjective numeracy likewise moderates attribute framing in contexts where participants are presented with percentages of success or failure. The results show that compared with highly numerate participants, less numerate participants were more susceptible to the effect of attribute framing. Interestingly, this moderating effect was revealed only when using objective numeracy measures, and not when subjective numeracy measures were used. Future research is suggested to replicate these findings, to establish the generalizability of numeracy as a moderator of other cognitive biases, and to examine several possible theoretical explanations for the differential moderation of attribute‐framing bias.

© 2015 International Union of Psychological Science