The colour red affects time perception differently in different contexts

Jiaxin Shi, Xiting Huang
Published Online:
22 Aug 2016
Volume/Issue No:
Volume 52 Issue 1

Additional Options

Previous studies have found that psychological and behavioural functions of the colour red vary according to context. In this research, we used the verbal estimation paradigm to determine if the colour red affects individuals' perception of interval duration. In our results, perceived duration was shorter in a red condition than in a blue one; additionally, only in the red condition, perceived duration was shorter in an online dating context than in an online interviewing context. The contribution and limitations of this study and future research directions are discussed.

© 2016 International Union of Psychological Science