The asymmetric effect of regulatory fit on moral judgments of other‐oriented lies

Song Wu, Tinglanxue Yuan, Shenghua Jin
Published Online:
26 Dec 2018

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We examined whether regulatory fit effects are asymmetric—namely, whether they occur only among individuals with a promotion focus or a prevention focus. We adopted a task where individuals make moral judgments of other‐oriented lies and conducted three studies. The results indicated that prevention‐focused individuals judged other‐oriented lies based on a vigilant strategy as more moral than lies based on an eager strategy (Studies 1 and 2). Meanwhile for promotion‐focused individuals, there were no differences between eager and vigilant strategies on moral judgments of other‐oriented lies. Additionally, the results suggested that the feeling of rightness is an underlying mechanism of the regulatory fit effects of prevention focus (Study 3).

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